Menswear guidance for every occasion
The perfect attire for every occasion.
Pick your event, the season and the time of day. We'll explain the dress code and show you real men, not models, wearing it.
Four ways to dress
45 occasions at launch, sorted into four categories, with new events added weekly.
How it works
Choose your event
Search, or browse Formal, Business, Pleasure and Active. Every event is listed A–Z.
Set season & time of day
A July afternoon wedding and a December evening wedding call for different suits. We account for both.
Get the code & the looks
The dress code in plain English, then several complete outfits on real men, with links to shop each piece.
Most asked about
See all occasions →Real men.
Not models.
Every look is photographed on everyday guys, from recent graduates to gentlemen who've been dressing for decades, so you can see how it will look on you.
Walk in knowing you look the part, and put your attention on the event itself.
For brands & retailers
Be the answer when he asks "what do I wear?"
Feature your clothing inside the occasion guides men use right before they buy.
New occasions every week
One email with the newest event guides. No spam.